Why is 3 the magic number?

We knock wood 3 times when we put something in the universe that we want to take back.  We group phone numbers in 3’s, 3 times a charm and we listen to mp3s.  Okay that wasn’t so funny, but you know what I’m saying. There’s something special about the number 3, but why and how so?

Take a close look at the Uptothetime logo. What do you notice? Look closely. Okay, how about the company’s brand itself – Uptothetime. What do you notice there? You may have noticed two things.

  1. There are 3 t’s in the spelling of Uptothetime
  2. The cross of the t forms a minute hand of a clock, making it 3 o’clock.

So clearly we think there’s something special about 3, but what is it?

Being Uptothetime is about NOW.  Essentially, anytime is NOW.  Whether it’s 7 o’clock or 11 o’clock the message is – never leave the desire of a goal without taking action NOW.  Once again we see three letters in the word now.

No one knows how much time they have, so celebrate life by being the best you can be – NOW.

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